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Shiprocket unveils India’s first AI-integrated MCP server

This server allows AI agents to directly handle key operations from checking shipping rates to tracking orders using a single line of instruction, the company said in a statement.
The innovation is targeted at D2C brands and MSMEs, promising faster execution, seamless integration and hands-free operations with enterprise-grade security. With this rollout, Shiprocket aims to shift from manual processes to fully autonomous commerce infrastructure, it added.

Published on May 17, 2025 “Our MCP Server launch marks a transformative shift from manual workflows to autonomous operations powered by AI. This is how we enable millions of businesses to work smarter, respond faster and scale effortlessly.IPO-bound Shiprocket, an e-commerce enablement platform, has launched India’s first AI-integrated model context protocol server, marking a significant step in autonomous digital commerce. “This is more than just an integration, it’s a new interface for e-commerce. We’re enabling a world where AI doesn’t just support business decisions, it executes them,” Shiprocket’s MD & CEO Saahil Goel said.

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Shiprocket unveils India’s first AI-integrated MCP server

Published on May 17, 2025
“Our MCP Server launch marks a transformative shift from manual workflows to autonomous operations powered by AI. This is how we enable millions of businesses to work smarter, respond faster and scale effortlessly. This server allows AI agents to directly handle key operations from checking shipping rates to tracking orders using a single line of instruction, the company said in a statement. The innovation is targeted at D2C brands and MSMEs, promising faster execution, seamless integration and hands-free operations with enterprise-grade security. With this rollout, Shiprocket aims to shift from manual processes to fully autonomous commerce infrastructure, it added. “This is more than just an integration, it’s a new interface for e-commerce. We’re enabling a world where AI doesn’t just support business decisions, it executes them,” Shiprocket’s MD & CEO Saahil Goel said. IPO-bound Shiprocket, an e-commerce enablement platform, has launched India’s first AI-integrated model context protocol server, marking a significant step in autonomous digital commerce.

Saahil Goel, MD & CEO, Shiprocket
| Photo Credit:
Partha Pratim Sharma 10323@Delhi

Business

India’s April coffee exports up 48% at $203 million

India’s coffee exports in value terms increased 48 per cent in April to 2.95 million due to high prices for the commodity, while volumes were a tad lower during the period. In April last year, the coffee exports stood at 7.27 million.
Export volumes during April, based on the permits issued by the Coffee Board, were lower at 35,259 tonnes, down 11 per cent from same period last year’s 39,827 tonnes. The shipments of instant coffee were down at 19,122 tonnes (19,713 tonnes), while imports for re-exports were down at 34,160 tonnes (39,820 tonnes) during the Jan 1-May 15 period.

In the financial year ended March 2025, India had exported 3.89 lakh tonnes of coffee, valued at a record .82 billion.Arabica parchment shipments were up during the period at 24,136 tonnes (16,795 tonnes in the same period last year). Similarly, the arabica cherry shipments also increase to 5,727 tonnes (3,657 tonnes). However, the shipments of robusta declined. Robusta parchment shipments were lower at 10,796 tonnes (12,059 tonnes), while robusta cherry shipments dipped to 60,321 tonnes (85183 tonnes).In the current calendar year from Jan 1 to May 15, the volume of shipments was down 13 per cent at 1.54 lakh tonnes, from 1.77 lakh tonnes a year ago. Arabica shipments witnessed growth during the period, while robusta shipments declined. Published on May 16, 2025 Ramesh Rajah, President, Coffee Exporters Association, said the increase in shipment value is on account of higher prices, while the volumes are down. Arabica shipments are higher because of the earlier orders, whereas the buyers are staying away from the pricey Indian robustas, Rajah said. The order book remains weak as the buyers are still buying on a need basis.

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Arabica parchment shipments were up during the period at 24,136 tonnes (16,795 tonnes in the same period last year). Similarly, the arabica cherry shipments also increase to 5,727 tonnes (3,657 tonnes). However, the shipments of robusta declined. Robusta parchment shipments were lower at 10,796 tonnes (12,059 tonnes), while robusta cherry shipments dipped to 60,321 tonnes (85183 tonnes).
In the current calendar year from Jan 1 to May 15, the volume of shipments was down 13 per cent at 1.54 lakh tonnes, from 1.77 lakh tonnes a year ago. Arabica shipments witnessed growth during the period, while robusta shipments declined. India’s coffee exports in value terms increased 48 per cent in April to 2.95 million due to high prices for the commodity, while volumes were a tad lower during the period. In April last year, the coffee exports stood at 7.27 million. The shipments of instant coffee were down at 19,122 tonnes (19,713 tonnes), while imports for re-exports were down at 34,160 tonnes (39,820 tonnes) during the Jan 1-May 15 period.

Instant coffee down

Published on May 16, 2025 Export volumes during April, based on the permits issued by the Coffee Board, were lower at 35,259 tonnes, down 11 per cent from same period last year’s 39,827 tonnes. Ramesh Rajah, President, Coffee Exporters Association, said the increase in shipment value is on account of higher prices, while the volumes are down. Arabica shipments are higher because of the earlier orders, whereas the buyers are staying away from the pricey Indian robustas, Rajah said. The order book remains weak as the buyers are still buying on a need basis.

In the financial year ended March 2025, India had exported 3.89 lakh tonnes of coffee, valued at a record .82 billion.

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JSW Paints frontrunner to acquire Akzo Nobel India in ₹10,000-12,000 crore deal

Dutch firm AkzoNobel NV holds a 74.76 per cent stake in AkzoNobel India and any attempt at purchasing a controlling stake will trigger an open offer. 
“A final decision in the ongoing sale process is yet to be taken by Akzo NV, the Netherlands-based parent company,”  a person aware said. Powder coatings and the R&D units are to be sold back to the Dutch-parent. The India unit is listed on Indian stock exchanges.Owners of the Dulux brand, Akzo India has a near-8 per cent market share. The business review, first signaled last year, comes as Akzo NV, the parent company, seeks to streamline operations and boost efficiency amid global economic uncertainties. Based on the market cap of the Indian arm at the end of day’s trade on May 15, the parent’s stake is valued at around ₹11,854 crore.The India business of Akzo has a market capitalisation of ₹15000 crore-odd; which includes some verticals like powder coating that wouldn’t be included in the sale. Published on May 15, 2025 AkzoNobel India in FY25 reported a revenue from operations of ₹4,091.2 crore, up by 3 per cent, EBIT from operations flat at ₹551.8 crore; double digit profitability sustained at 13.5 per cent and PAT flat at ₹428.6 crore.The fight for Akzo Nobel’s India business has now boiled down to just two players – JSW Paints and Indigo Paints – with Pidilite not putting in bids, sources said. Amongst the two, JSW Paints is said to be a frontrunner, those aware of the discussions revealed. Earlier this year, the unit here acquired the Dulux brand’s intellectual property rights for India, Nepal, Bhutan, and Bangladesh for ₹1,152 crore. Concurrently, it sold its powder coatings business to the parent company for ₹2,073 crore and its R&D vertical for ₹70 crore. The net proceeds of ₹991 crore will cover tax obligations from the sales and fund dividends to shareholders. Hemant Jalan’s Indigo Paints, backed by private equity major Advent International, was not immediately available for comments. The deal is expected to be valued at ₹10,000-12,000 crore, it is being said, with the winner picking up decorative and industrial coatings. Pidilite reportedly was eyeing only the decorative business.

businessline had previously reported that JSW Paints, Indigo Paints (backed by PE firm Advent) and possibly Pidilite are the ones in fray. Two binding bids had been placed by April. AkzoNobel India, the fourth player by market size, after Asian Paints, Berger and Kansai Nerolac, is centred on decorative paints for homes and commercial spaces, operates as a largely self-contained unit, insulated from global supply chain disruptions. The local business of AkzoNobel includes the decorative paints segment as well as the industrial paints segment and the firm’s stock price has rallied by 35.79 per cent in the last year.AkzoNobel India & JSW Group did not respond to queries by businessline. Pidilite has not commented on a previous questionnaire sent by the paper.

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businessline had previously reported that JSW Paints, Indigo Paints (backed by PE firm Advent) and possibly Pidilite are the ones in fray. Two binding bids had been placed by April. 
AkzoNobel India, the fourth player by market size, after Asian Paints, Berger and Kansai Nerolac, is centred on decorative paints for homes and commercial spaces, operates as a largely self-contained unit, insulated from global supply chain disruptions. AkzoNobel India in FY25 reported a revenue from operations of ₹4,091.2 crore, up by 3 per cent, EBIT from operations flat at ₹551.8 crore; double digit profitability sustained at 13.5 per cent and PAT flat at ₹428.6 crore.Pidilite reportedly was eyeing only the decorative business. AkzoNobel India & JSW Group did not respond to queries by businessline. Pidilite has not commented on a previous questionnaire sent by the paper. Earlier this year, the unit here acquired the Dulux brand’s intellectual property rights for India, Nepal, Bhutan, and Bangladesh for ₹1,152 crore. Concurrently, it sold its powder coatings business to the parent company for ₹2,073 crore and its R&D vertical for ₹70 crore. The net proceeds of ₹991 crore will cover tax obligations from the sales and fund dividends to shareholders.The India unit is listed on Indian stock exchanges.Dutch firm AkzoNobel NV holds a 74.76 per cent stake in AkzoNobel India and any attempt at purchasing a controlling stake will trigger an open offer. The business review, first signaled last year, comes as Akzo NV, the parent company, seeks to streamline operations and boost efficiency amid global economic uncertainties. Owners of the Dulux brand, Akzo India has a near-8 per cent market share. “A final decision in the ongoing sale process is yet to be taken by Akzo NV, the Netherlands-based parent company,”  a person aware said. The local business of AkzoNobel includes the decorative paints segment as well as the industrial paints segment and the firm’s stock price has rallied by 35.79 per cent in the last year. Hemant Jalan’s Indigo Paints, backed by private equity major Advent International, was not immediately available for comments. Based on the market cap of the Indian arm at the end of day’s trade on May 15, the parent’s stake is valued at around ₹11,854 crore.The deal is expected to be valued at ₹10,000-12,000 crore, it is being said, with the winner picking up decorative and industrial coatings. Published on May 15, 2025 Powder coatings and the R&D units are to be sold back to the Dutch-parent.

The fight for Akzo Nobel’s India business has now boiled down to just two players – JSW Paints and Indigo Paints – with Pidilite not putting in bids, sources said. Amongst the two, JSW Paints is said to be a frontrunner, those aware of the discussions revealed. The India business of Akzo has a market capitalisation of ₹15000 crore-odd; which includes some verticals like powder coating that wouldn’t be included in the sale. 

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Rural accounts for 10-12% of our sales; we are gradually expanding into rural areas: Kia India

You have earlier spoken of the price parity between electric vehicles and internal combustion engine (ICE) vehicles. With battery prices declining, how do you foresee the prices?
The Clavis EV will be announced soon. It will be the first seven-seater EV in the market, and customers are highly anticipating it.

What new geographies is KIA India looking to ramp up exports from India?

With rural areas outperforming urban areas, has Kia India’s sales seen a demand uptick? What percentage of the company’s sales are from rural areas?
Yes, we anticipate the price gap between petrol/diesel vehicles, and electric vehicles will continue to narrow as battery prices fall. We are still finalising the EV pricing details; we will share the same on the launch.
With the new launches, will Kia India ramp up capacity?
We are focusing on expanding into smaller markets, as they offer stronger growth potential compared to larger towns, which are becoming stagnant. Currently, we have around 490 showrooms and aim to reach 500 by year-end. Additionally, we plan to broaden our presence from 300 cities to about 350 cities, significantly increasing our market footprint this year. Kia India, which boasts 10-12 per cent of its sales from the rural markets is expanding its reach among rural customers. The car maker, which recently launched the spacious Carens Clavis, is expecting a 6 per cent overall growth in CY25. businessline spoke to Hardeep Singh Brar, National Head of Marketing & Sales, Kia India, on the growth plans, introduction of its electric vehicle, rural growth and increase in exports. Edited excerpts:
When will Kia launch the Clavis EV, a mass market EV?

Companies across sectors have pointed to a slowdown in urban areas. How do you see the Indian automobile market in CY25?
Yes, there’s an urban slowdown. Rural markets are growing faster, partly because urban infrastructure (like roads) isn’t keeping pace. We expect the industry to grow 2–3 per cent this year. Growth in the first four months has been 3 per cent, and we expect this to continue.
What will be the growth projection for Kia India in CY25?

What is the plan to ramp up presence?
There was uncertainty when tariffs were announced, but they’re paused for 90 days. India is in a better position compared to the rest of the world, especially compared to China. Inflation is under control, rate cuts (0.5 per cent) are positive, and tax rationalisation in the last Budget is another positive. Layoffs seem to be behind, but hiring hasn’t picked up yet. Moreover, rural demand is strong, and a good monsoon is expected, making the outlook positive. This year, we aim to sell 300,000 units domestically and 25,000–30,000 units for exports. Our current facility can handle up to 400,000 units, ensuring sufficient capacity to meet both domestic and international demand without strain.Last year, we sold nearly 2,50,000 units. This year, we plan to reach about 300,000 units, targeting roughly 6 per cent growth. Additionally, we aim to increase our market share by 1 per cent, bringing it to approximately 7 per cent by year-end.
What consequences do you see for the Indian automobile industry with tariffs and geopolitical tensions?
Rural markets account for about 10-12 per cent of our sales, with the majority (85-90 per cent) coming from urban areas. However, we are gradually expanding into rural areas as more rural customers aspire to own larger vehicles, like SUVs. This growing interest in bigger cars presents a promising opportunity for us to tap into and increase our presence in these markets.The Indian automobile industry is seeing a rising demand for SUVs. The desire to own bigger cars has caught on in rural areas as well. This has resulted in a slew of SUV launches. We currently export to 100 countries and have a strong presence. We plan to strengthen its position further, especially in right-hand-drive markets.

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You have earlier spoken of the price parity between electric vehicles and internal combustion engine (ICE) vehicles. With battery prices declining, how do you foresee the prices?

What will be the growth projection for Kia India in CY25?

When will Kia launch the Clavis EV, a mass market EV?
There was uncertainty when tariffs were announced, but they’re paused for 90 days. India is in a better position compared to the rest of the world, especially compared to China. Inflation is under control, rate cuts (0.5 per cent) are positive, and tax rationalisation in the last Budget is another positive. Layoffs seem to be behind, but hiring hasn’t picked up yet. Moreover, rural demand is strong, and a good monsoon is expected, making the outlook positive.
What is the plan to ramp up presence?
We currently export to 100 countries and have a strong presence. We plan to strengthen its position further, especially in right-hand-drive markets.
With rural areas outperforming urban areas, has Kia India’s sales seen a demand uptick? What percentage of the company’s sales are from rural areas?
We are focusing on expanding into smaller markets, as they offer stronger growth potential compared to larger towns, which are becoming stagnant. Currently, we have around 490 showrooms and aim to reach 500 by year-end. Additionally, we plan to broaden our presence from 300 cities to about 350 cities, significantly increasing our market footprint this year.
With the new launches, will Kia India ramp up capacity?
The Indian automobile industry is seeing a rising demand for SUVs. The desire to own bigger cars has caught on in rural areas as well. This has resulted in a slew of SUV launches. Rural markets account for about 10-12 per cent of our sales, with the majority (85-90 per cent) coming from urban areas. However, we are gradually expanding into rural areas as more rural customers aspire to own larger vehicles, like SUVs. This growing interest in bigger cars presents a promising opportunity for us to tap into and increase our presence in these markets.Yes, there’s an urban slowdown. Rural markets are growing faster, partly because urban infrastructure (like roads) isn’t keeping pace. We expect the industry to grow 2–3 per cent this year. Growth in the first four months has been 3 per cent, and we expect this to continue.The Clavis EV will be announced soon. It will be the first seven-seater EV in the market, and customers are highly anticipating it.
What new geographies is KIA India looking to ramp up exports from India?
Kia India, which boasts 10-12 per cent of its sales from the rural markets is expanding its reach among rural customers. The car maker, which recently launched the spacious Carens Clavis, is expecting a 6 per cent overall growth in CY25. businessline spoke to Hardeep Singh Brar, National Head of Marketing & Sales, Kia India, on the growth plans, introduction of its electric vehicle, rural growth and increase in exports. Edited excerpts:
Companies across sectors have pointed to a slowdown in urban areas. How do you see the Indian automobile market in CY25?

What consequences do you see for the Indian automobile industry with tariffs and geopolitical tensions?
Last year, we sold nearly 2,50,000 units. This year, we plan to reach about 300,000 units, targeting roughly 6 per cent growth. Additionally, we aim to increase our market share by 1 per cent, bringing it to approximately 7 per cent by year-end. Yes, we anticipate the price gap between petrol/diesel vehicles, and electric vehicles will continue to narrow as battery prices fall. We are still finalising the EV pricing details; we will share the same on the launch. This year, we aim to sell 300,000 units domestically and 25,000–30,000 units for exports. Our current facility can handle up to 400,000 units, ensuring sufficient capacity to meet both domestic and international demand without strain.

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